Plain language is communication your audience can understand the first time they read or hear it. When they understand your message, they are more empowered to take action to improve their health. Our plain language experts can help transform your existing materials or create new ones that are easy to understand and use.
Featured Services
Assess materials for readability and plain language
We review your materials with validated tools to see how easy they are to read, understand, and use. After assessment, you will receive a report that can include:
- Evaluation of the materials’ readability, understandability, and actionability
- List of actionable recommendations for how to improve materials
Edit materials for plain language
We edit your materials to meet plain language standards. Our edits are based on evidence-based practices to ensure the text is easy to read and act upon. After editing, you will receive:
- The reading level of the material before and after edits
- The revised material at the “easy to read” level, along with suggestions to enhance design and delivery
Create new plain language materials
We help you develop new materials—such as health education, forms, or website content—that are easy to understand and use. Our process includes:
- Meeting with you or other subject matter experts to identify key messages
- Drafting, editing, and finalizing content and design suggestions
- Field testing materials (see field testing below) with your target audience
Field test materials with your audience
We field test your materials in focus groups to ensure that those with limited health literacy can understand and use your message. Through our unique, evidence-based process, we can:
- Recruit and engage participants who are more likely to struggle with health information using our targeted database and tailored discussion methods
- Provide a report with key themes and suggestions for improvement
- Edit and finalize your materials to reflect focus group feedback